Funeral Services and the Web
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Philip responded to ‘what has been the results of your work on facebook’ with he had been asked on the local television network on several occasions. It’s not easy to add a dollar value to the investment in facebook. But he received lots of viewers from television and added to the probably of new clients in the future.
One of the best payoffs from facebook is the opportunities it creates from being engaged with the community.
Not only have I appeared on local TV many times, I was interviewed by Fox News and had several newspaper and magazine articles written about me and my funeral home. The local TV stations regularly call and ask my opinion as their local “Funeral Expert”
Thanks for sharing, always interested to see how other firms utilize
Facebook. However, not convinced that 5,200+ likes is such a great
thing. If you view Stein & Sons page, yes, there are many likes and a
great variety of posts. However, there is no engagement from the Facebook audience.
One would think that with 5,200+ likes you would receive more
than 1 or 2 likes/comments for the posts placed. Going back one year on
the page, most posts have only 1-2 likes or none at all. The most seen
was 3-4 likes per posts. Most of the likes come either from the funeral
home, the funeral home owner or their son.
Also, with that many
“likes” one would think that the page would have review stars, or recent
posts from people or check-ins. Outside of one recent, most of the
“recent” posts are from last year.
There are no obit posts
leading back to their website. Facebook is a fabulous tool to get the
word out regarding an upcoming service. I’m surprised that they do not
take advantage of posting a link back to their website regarding current
Facebook also introduced the “Talking About This” and
with that many likes, the page only has 15 people talking about it.
Doesn’t seem to add up.
Social media can be challenging, especially in the
funeral industry and it is difficult to receive “likes”/”comments” on posts. However, I always believe quality over quantity still wins.
We all want contributors to our pages, not just headcounts. This is a good article about engaging your audience.
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